Creativity. Value. Service. Integrity. Results. – the cornerstones of our longstanding partnerships.
Vetted by global brands, Florville Catalyst is an on-demand strategic partner to like-minded counterparts, including: Creative and Marketing Firms, Ad and PR Agencies, Branding Strategists, Business Management Consultants, and other teams with whom we share mutually beneficial synergies.
We understand the many reasons why you may need a dependable, fractional creative director or senior designer, and provide you 30+ years of award-winning experience and expertise of a large brand design and marketing firm – with the personal service, flexibility and great value of a creative partner.
As a strategic partner, we bring you added-value: Expertise in brand strategy, communications and design. Unsurpassed creative and professional acumen. Total dedication to your projects. Adaptability to your preferred working method. And our unwavering commitment to value, service, results, reliability, integrity – the cornerstones to earning your trust, loyalty and establishing our longstanding partnership.
Here are excerpts of some projects developed with our strategic partners. Take a look. View the storytelling strategies we provided, the results we helped achieve and our partners' comments on collaborating with us.
Highnote Brand Strategy, Design and Development
Strategic partner: VergeX Communications
Florville's tasks: Brand design and development
Project: The executives at Allegra Marketing Services needed help in establishing an independent regional and national brand of their own, entitled Highnote. To that end, we partnered with VergeX Communications, combining our expertise in strategy, branding and design to develop a new and empowering brand for this 25-years-strong business. Florville's tasks were to develop the brand design and its personality across all the marketing assets.
Result: "The multifaceted branding program your team developed established a strategic visual and narrative story that helped our customers trust that we were the same valued friends, but with a new name and look that launched our new identity with excitement and visibility. Now, after months of solid success, we’re thrilled to have achieved the continuity and growth we had been looking for!” – Highnote
"Florville Catalyst has been an outstanding business partner for brand strategy, design, and execution. Building identities that visualize strategic position and brand personality are a particularly valuable strength that Florville delivers every time". – VergeX Communications
DMD Marketing Corp
Strategic partner: White Space Marketing Group
Florville's tasks: Brand development
Project: DMD Marketing Corp is a leader in precision email targeting to healthcare professionals. They needed a strong brand identity and digital presence, an effective lead generation system to support aggressive business goals and market demand. To that end, we collaborated with our Inbound/Outbound/Content Marketing partner, White Space Marketing Group to develop this multifaceted program. Florville's tasks were to develop the brand design and its personality across all the marketing assets.
Result: The program we jointly developed helped achieve the following: An inbound perspective on helping and engaging customers led to +128% increase in web traffic; better branding crystallized and expressed DMD's competitive edge; a soup-to-nuts inbound marketing machine enabled the sales force to reach stretched goals, doubling leads and growing revenues +33% year over year.
“Patrick Florville is a strategic thinker; a true collaborator. He operates as a true partner with everyone's best interest at heart. And he delivers high value work that built our client's business." – White Space Marketing Group
New York Families for Disability Rights
Strategic partner: Brandemix
Florville's tasks: Brand design and development
Project: Partnering with Brandemix, we were tasked to develop the brand positioning and design for New York Family for Disability Rights (NYFDR), a government agency, formed to create a community, giving families of people with developmental disabilities a place to connect with others across New York State.
Storytelling: Befitting NYFDR’s mission, the identity we developed captures the family unit at the core of the organization, projecting it as one that empowers, supports and educates families in making informed advocacy decisions for their loved ones. A color coded branding system identifies the various NYFDR chapters throughout the New York State.
“Patrick Florville is a true master of the principles of design. His creativity combined with flawless execution made for a great partnership.” – Brandemix