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about us
creativity
turns to
catalyst
We're your trusted, strategic, branding and design partner. A consortium of talented, multidisciplinary
problem solvers, we turn our creativity into a catalyst to reaching your marketing and branding goals.
Patrick Florville, as founder and team leader, has over 35 years’ experience, creating effective, time-tested branding and marketing strategies that consistently turn clients' goals into measurable and sustainable results.
Patrick’s education initially started in pre-med. Ultimately, winning a full scholarship, he attended The School of Visual Arts in NYC, earning a Bachelor degree in graphic design and communications. He credits his former curriculum -- biology, physics and calculcus -- to have instilled and shaped the problem-solving discipline inherent in his creative process.
Our clients are small and large. Local, national and global. They include emerging brands, leading organizations and companies across diverse industries. Financial, Non-profits, Youth & Education, Health & Cosmetics, Telecom, Travel & Entertainment and Publishing. Our emerging brands clients benefit from our extensive experience working with the Fortune 100s.
As a parent of a daughter with a disability, Patrick is a fervent advocate to causes and programs which strengthen and enrich the lives of differently abled individuals. Professionally, he brings that passion and expertise in helping improve customer service for consumers with disabilities. And promote, elevate and empower the disability market segment within corporations.
Patrick Florville
Chief Creative Officer
Identity and Branding
Brand Audit, Brand Planning, Positioning, Brand Strategy, Naming and Nomenclature, Brand Identity Design, Brand Architecture, Brand Equity Development, Brand Launch Programs, Brand Usage Standards, Identity Systems
Integrated Marketing
Research, Market Analysis, Marketing Campaigns, Social Media Strategy, Direct Mail and Outdoor, Events Communications, Programs Launch, Promotional Campaigns, Trade Show Materials
Corporate Communications
Annual Reports and White Papers, Brochures, Newsletters, B2B/B2C Sales Literature, Corporate Campaigns, Editorial Design, Employee Communications, Event Planning and Communications, Sales and Executive Presentations, View Books and Catalogs
Diversity & Inclusion Programs
Training Workshops, Change Management Strategy, Communications Development, Program Branding
Motion and Interactive
Banner Advertising, Content Strategy, Mobile Marketing, Motion Graphics, Multimedia Presentations, Online Media, Web Design and Development
Products and Packaging
Competitive Analysis, Package Design, Point-of-Purchase, Product Design and Development, Signage, Visual System Design, Trade Show Exhibits
what we do
our approach
Regardless of the scope of the assignment, large or small, we approach your project with the same dedication, enthusiasm and methodology. We:
1. Listen. Ask. Learn.
2. Research. Analyze.
3. Strategize. Create. Design. Write. Develop. Build.
4. Revise. Refine. Test. Adjust. Test again.
5. Solve.
6. Deliver. On target. On time. On budget.
7. Repeat.
Based on your project requirements, we partner with our trusted network -- writers, brand strategists, researchers, editors, website developers, animators, photographers, videographers, PR/SEO/social media experts, translators, printers, and other subject matter experts.
awards and recognition
We've won every major design award and appreciate our industry's recognition. Our work has been published and is included in national/international exhibits. We're also proud that our legacy is part of the permanent collection of the Smithsonian Institute National Museum of Design at the Cooper Hewitt.
Graphis Design Award of Excellence
Packaging Design Council Gold Award
The Art of Calendar Design
AIGA Graphic Design USA Award of Excellence
We could list the many reasons you'd benefit from partnering with us. Instead, we'd like to offer our clients' point of view...the one that truly matters.
JP Morgan Chase: "...Florville exceeds your expectations....great professionalism… grace under pressure…"
Citi: "…provides creative solutions that go beyond the original requests made…"
Pfizer: "...on time, within budget and at the highest quality..."
HBO: "… wonderful experience…top performer...outstanding service to HBO..."
MasterCard: "…performed outstandingly, keeping the normal tensions and problems inherent in producing an annual report to an all-time low…"
Verizon: "...we assign our most important projects to them with total confidence…"
Ogilvy: "…after a review of some 35 design firms, it became clear that Florville provided a distinctive approach…"
Ad Council: "…balances up-front “strategic thinking” vs. design…"
North Atlantic ADA Center: "...creative, sensitive and knowledgeable about the disability community..."
YMCA: "…professionalism, attention to detail, talent and good humor, alleviated even the most pressured situations..."
UNCF: "...this year again, your campaign increased contributions by some 50%..."
New York Life: "...takes the time to understand your issues and comes up with exceptional design solutions..."
Colgate: "...proven to be a valued supplier over the years..."
White Space Marketing: "...expanded definition of branding, creativity combined with discipline, and an unmatched work ethic..."
partner with us
Whether you're a...
- Fortune 500 Corporation CMO seeking to energize your employees engagement, planning a giving campaign, initiating a diversity & inclusion initiative or CSR program,
- A nonprofit organization aiming at engaging your audience and advancing your cause,
- A creative firm, Ad/PR/Marketing agency seeking a dependable partner as a seamless extension of your team,
- An emerging brand in need of a compelling presence among larger competitors,
- A Prime Contractor seeking a reliable, experienced and certified MBE/DBE sub who'll add value to your project,
...You represent the spectrum of satisfied clients we've been partnering with for over 30 years.
All of our partnerships started by getting in touch.
We look forward to connecting!
how we can help you
