top of page
dark city becomes bright

We create expressive and time-tested brand design that resonates with your audience, tells your story and sets you apart from others.

We create brand design. Expressive, effective and storytelling brand narratives that resonate with your audience, connecting visually, intellectually and emotionally, setting you apart from your competition and inspiring action.


Well-conceived brand design should withstand the test of time. Our solutions, therefore, are timeless. Never seeking to be trendy or garish.

into bright

Florville Catalyst has the expertise to provide you all the components to create a successful branding program, including but not limited to: Brand Audit, Brand Planning, Positioning, Brand Strategy, Naming and Nomenclature, Brand Design, Brand Architecture, Brand Equity Development, Brand Launch Programs, Brand Usage Standards, Identity Systems.

Here is a range of strategic brand design we’ve developed for leading businesses and organizations, small/medium sized business and emerging startups, across diverse industries.​

Take a look at our work. See how we think. View the storytelling strategies we develop that can provide you a distinctive brand and a compelling presence among your largest competitors.

   bleak turns           

Merrill Supplier Diversity Program

diverse business professionals

Merrill Supplier Diversity program needed an identity to project their commitment to expanding business opportunities for its diverse suppliers.


Storytelling strategy: Projecting the program's mission, the identity we created transforms the letter E into an equal sign, capturing at-a-glance its tag line “Equal Access to Opportunity”. The equal sign also subtly resonates with the quantitative nature of Merrill’s business. Across multiple print and web-based applications, the watermark of an equal sign furthers the brand  narrative and reiterates the program's mission.

Merrill supplier diversity logo

We Blossom Foundation

school kids playing

We Blossom Foundation's mission is to uplift the lives of youths, families and communities through direct assistance, supporting basic human needs and education.


Storytelling strategy: Conveying their cause, the identity we developed reflects their tagline at-a-glance: Charitable gifting to uplift youth and families.

We blossom logo

Friends of Paradis Des Indiens

paradis des indiens group

Contributing to Haiti’s economic development, Friends of Paradis Des Indiens promotes education, self-sufficiency and entrepreneurship by partnering with artisanal communities and promoting their arts & crafts, embroidery and woodwork.

Storytelling strategy: Befitting the organization's mission, we developed an organic identity which reflects their strong partnership with the artisanal communities, and depicts the hands-on nature of their craft.

Joined hands logo
joined hands show unity

HighNote, LLC 

printing press rollers

Allegra Marketing Services established an independent national brand of their own, entitled Highnote, and needed to brand their new full-service production and marketing communications company.


Storytelling strategy: The identity we developed reflects their promise “Your Brand. Elevated.”   placing the client “Your Brand” at the center of the company’s focus.

Highnote logo

JPMorgan Chase Supplier Diversity 

diverse business professionals

As part of its Supplier Diversity initiative, JPMorgan Chase created the Small Business Networking Program, producing a series of events designed to build business relationships and foster strategic partnerships among its diverse supplier base.


Storytelling strategy: Befitting this agenda, we created a powerful, yet friendly identity which reflects, at-a-glance, the program’s mission: collaboration, harmony and alliance, while reflecting their tagline “Partnering for Success.”

Joined hands show partnership
joined hands show harmony

New York Council of Nonprofits (NYCON)

joined hands show collaboration

The New York Council of Nonprofits (NYCON), and its affiliates – BoardStrong, Good Causes and Council Services Plus – needed to unify and harmonize their brands, so it becomes clear in the minds of consumers that the broad range of services they offer, are provided by one family. 


Storytelling strategy: Befitting their collective vision, we developed a cohesive image which unifies NYCON and affiliates and positions them as one family, a guiding light for nonprofits and a one-stop resource for the support services they need to succeed.

NYCON torch logo
New York Council of Non Profits
NYCON family torch logo
NYCON family torch logo
NYCON family torch logo

Forgotten Children of Haiti 

Haitian school girls smiling

For over 30 years, Forgotten Children of Haiti (FCH), a nonprofit organization, has been active in promoting good will, raising funds and making an overall impact in improving the lives of Haitian children, particularly in terms of health, education and welfare. 

Storytelling strategy: In helping FCH tell its story and strengthen its mission, the brand identity we developed captures vividly the sad reality of children that are unseen, unattended and abandoned – through the gradual effacement of a paper doll chain.


forgotten children of Haiti logo

Royal Reading Club

reading club group

The Royal Reading Club is a book discussion group which promotes diverse literary perspectives that bring people together, across multiple social media platforms and in-person events. The club also promotes book drives where donations benefit children literacy programs.


Storytelling strategy: Befitting their objectives, the identity we developed connects the Royal Reading Club with its audience which considers itself “Page Turners.”

royal reading club logo
royal reading Compressed logo light colo

Barnard College Centennial Theme

Barnard college

To commemorate their centennial, Barnard College wanted to acknowledge the past as the cornerstone to an even brighter future.


Storytelling strategy: Befitting that objective, we morphed the number 100 with an infinity sign, creating a memorable identity that captures, at-a-glance, their milestone theme “A century of infinite possibilities.”

Barnard centennial logo

Admirals Lacrosse

Lacrosse game

Lacrosse is an expensive sport to play and typically not a staple of urban high school youths. In an effort to level the playing field, the Admirals Lacrosse team was conceived with a unique mission: Help talented urban youths gain access to Ivy League scholarships.

Storytelling strategy: Empowering the team's image, we developed a dynamic identity that captures the game incredibly fast-paced and quick-moving transitions, while positioning the Admirals as a fierce competitor among the Ivy League Lacrosse teams.

admirals lacrosse logo

Burch Energy Services

solar panels, clean energy

With a motto "Build. Innovate. Sustain.", Burch Energy Services is an energy engineering firm providing environmentally conscious design, installation and project management.

Storytelling strategy: The identity we developed captures, at-a-glance, Burch's mission: Adopt environmentally conscious practices. Assist clients in becoming stewards of the earth. And respect the finite resources available to us.

burch energy logo

Treasure Coast OBGYN Center

obgyn visit

Treasure Coast OBGYN Center, is a family-centric clinic, that serves women of all ages and their diverse needs, including reproductive health, pregnancy and childbirth.


Storytelling strategy: Standing out from other health care facilities, the identity we developed isn't typical nor clinical. Rather, it projects a friendly, yet professional image that welcomes and connects with the diverse communities they serve.

Treasure Coast OB-GYN Center logo

Hudson Fusion

user experience diagram

Hudson Fusion, a web development firm, works closely with their clients as business partners, developing successful strategies that make a meaningful impact on their company, industry, and goals.

Storytelling strategy: The brand identity we developed illustrates and conveys the partnering mindset inherent in their name.

Hudson Fusion logo
construction site

Sutton East Associates

Sutton East Associates, a Real Estate development agency, wanted their new brand to project their solid reputation for building distinctive properties.


Storytelling strategy: Furthering this image, the identity we developed, transforms their initial “S” is into a distinctive, multidimensional and architecturally provocative symbol, befitting an innovative real estate development group.

sutton east associates logo

Newristics LLC

molecular image

Human decision heuristics have existed since the dawn of man. They’re the quick “mental shortcuts” hardwired in our brains to let us make the vast majority of our decisions in an instant. Our client, Newristics LLC, is the global leader in applying human decision heuristics science to insights and marketing.


Storytelling strategy: The identity we developed conveys, at-a-glance, the company's mission "Shortcut to Great" and projects their promise of clarity and immediacy.

newristics logo
diverse team hard hat construction team

Fusco Diversity, Equity & Inclusion Program

With three generations of leaderships, Fusco Builders aimed at developing a Diversity, Equity & Inclusion  program, toward engaging diverse talents and ensuring future growth. 


Storytelling strategy: Reflecting the tagline “Inclusion. Our Blueprint for Success”, the brand identity we developed conveys the essence and benefit of inclusion: two arrows which point to different directions, representing diverse philosophies and points-of-view, collaborating toward a common goal – the company's success. The two arrows also represent the very nature of a builder, taking a plan to its fulfillment.

fusco inclusion logo

New York Families for Disability Rights

child in wheelchair playing

As a government Agency, New York Family for Disability Rights (NYFDR) was formed to create a community, giving families of people with developmental disabilities a place to connect with others across New York State. 


Storytelling strategy: Befitting NYFDR’s mission, the identity we developed captures the family unit at the core of the organization, projecting it as one that empowers, supports and educates families in making informed advocacy decisions for their loved ones. A color coded branding system identifies the various NYFDR chapters throughout the New York State.

New York Families for disability rights logo
brand design anchor
bottom of page