inspiration turns
into action
Empowering CSR initiatives, we create strategic solutions that help strengthen their stakeholders’ commitment to sustainability and inclusivity.
Partnering with socially accountable, leading businesses, we've helped The UNCF, JPMorgan Chase, United Way and Colgate, develop CSR focused campaigns that engage and connect with stakeholders, inspiring a commitment to sustainability and inclusivity.
Here are excerpts of the diverse CSR programs we’ve helped develop. Take a look. See how we think. View the storytelling brand narratives we create that can provide your CSR program the distinctive positioning you seek.
UNCF/JPMorgan
College Fund
National Campaigns
JPMorgan Chase has supported the United Negro College Fund (UNCF) since its inception in 1944, helping the nonprofit strengthen its scholarship programs through internal giving campaigns. These fundraising initiatives have been increasingly challenging due to the economic climate.
Our tasks were to renew JPMorgan Chase employees' commitment to the UNCF mission and inspire them to contribute to the UNCF scholarship fund, in spite of employment insecurity and economic downturn.
To that end, we developed engaging storytelling strategies that connected with the audience and inspired their generous contributions of over 50%+ year over year. The fully-integrated campaigns consisted of print and intranet-based communications, including posters, internal direct mail, web banners and training kits.
Here are excerpts of the JPMorgan Chase National Campaigns we've helped develop, in support of the UNCF and United Way.
JPMorgan Chase/UNCF Campaign #1
A world of possibilities is within her reach. There's no better reason to give.
Storytelling strategy: The UNCF giving campaign we developed captures the enlightenment that happens when education leads to exploring, discovering and endless possibilities.
JPMorgan Chase/UNCF Campaign #2
It's academic. The more we give, the more we get back.
Storytelling strategy: Echoing JPMorgan CEO’s call-to-action to help create tomorrow's leaders by supporting the UNCF’s college fund, the campaign we developed illustrates that correlation formula: “Invest in Education = Develop Leadership”.
JPMorgan Chase/UNCF Campaign #3
Help give a bright student a brighter future.
Storytelling strategy: The concept we developed for this UNCF campaign captures a student's shadow as a college graduate, projecting his dream to attend college and his drive to achieve success.
United Way/
JPMorgan
National Giving Campaign
Help countless people in infinite ways.
Storytelling strategy: The United Way/JPMorgan fund raiser campaign we developed embodies an infinity sign, which consists of people of all races, ages and genders, capturing the theme: “Help countless people in infinite ways”.
"The UNCF and United Way Giving Campaigns you developed helped us exceed the previous year’s contributions by over 50%, breaking all previous fundraising efforts. We believe your marketing material helped this happen.” – JPMorgan Chase
Colgate Bright Smiles,
Bright Futures
Branding Program
Colgate-Palmolive Bright Smiles, Bright Futures program is a multifaceted, global initiative which promotes oral health through education and prevention to underprivileged children around the world. The program has reached over 1.4 billion children in more than 100 countries worldwide. Our tasks were to reposition the program, lessen its clinical image and project a friendly look and feel that fosters engagement, and enhances audience participation.
Storytelling strategy: To that end, we created a positioning inspired by children’s universal activities – drawing and coloring, producing a look that's bold, fun, and bright. The marketing campaign included partnership solicitation materials, posters for stores and classrooms, give-away bags, activity kits, handbooks, outdoor event banners and tents. The highly visible dental vans adorned by huge drawings, promote the new image with graphics that are engaging and striking, both up close and at a distance.
"The Bright Smiles, Bright Futures new brand positioning you developed, has furthered Colgate's efforts in enhancing children participation. It helped create partnerships with store chains promoting sales of Colgate products, widespread distribution of oral health videos, storybooks and ultimately promoting oral health to millions of children each year." – Colgate-Palmolive
Selective Corporate Internship Program (SCIP)
Brand Development
Introducing a brilliant investment opportunity: Interns.
Storytelling strategy: The brand positioning we developed for SCIP, projects its mission to “Enlighten. Employ. Empower.” SCIP's enrichment programs enhance the education of talented, underprivileged students, helping them achieve successful careers through corporate mentorship, leadership development, and internship opportunities, in partnership with Fortune 500 companies.
