risk turns
into reward
Advancing nonprofits’ causes, we help engage, inspire and compel their members and donors to take action.
We partner with leading organizations – such as United Way, World Hope International, UNCF, YMCA, North-Atlantic ADA Center, Planned Parenthood, New York Council of Nonprofits (NYCON), Community Access, – helping them strengthen their position, advance their cause, engage and inspire potential volunteers, members and donors to take action.
Here are some of the branding programs we’ve helped nonprofits develop. Take a look at our work. See how we think. View the storytelling strategies we create that can provide your organization the distinctive and competitive presence you seek.
New York Council
of Nonprofits (NYCON)
Brand Development
The New York Council of Nonprofits (NYCON) and its affiliates – BoardStrong, Good Causes and Council Services Plus – needed to unify and harmonize their brands, so it becomes clear in the minds of consumers that the broad range of services they offer, are provided by one family.
Storytelling results: Befitting NYCON and its affiliates' collective vision, the brand positioning we developed unifies them as a family. The consumers now see them as one unit, a guiding light for nonprofits and a one-stop resource for the support services they need to succeed.
“Patrick Florville is a consummate professional. He managed our rebrand project deftly, delivering high-quality design and a long list of deliverables on time and within budget. NYCON is grateful for Florville Catalyst’s exceptional contributions to a new brand that we are so proud to own.” – New York Council of Nonprofits
Accessible Meetings & Conferences
The Accessible Meetings, Events and Conferences Guide and program was developed to provide regulatory updates along with practical guidance for all venues to ensure full accessibility, inclusion and participation of all attendees and presenters.
Storytelling results: The brand positioning we developed projected the purpose of the program which is to direct, guide and inform. The multifaceted program – including print and digital applications, website, infographics, accessible floor plans, outreach campaign and social media assets – successfully assisted meeting planner professionals in making their meeting, event and conference fully inclusive and accessible.
“ The Mid-Atlantic ADA Center has had a wonderful working relationship with Florville Catalyst. They successfully branded, developed marketing and promotional materials for several different products, including the Accessible Meetings, Events and Conferences Guide. Patrick Florville is very collaborative, creative, sensitive and knowledgeable about the disability community.” – The Mid-Atlantic ADA Center
YMCA Greater NY
Campaign for Youth
The YMCA Campaign for Youth fund-raising initiative needed engaging and compelling materials to highlight the youth programs and their need for corporate support.
Storytelling results: The fund raising material we developed focused on the youth addressing the corporate donors and voicing the need to help sustain the programs. Playful silhouettes integrate with the content, engaging the reader, telling the story and instilling and upbeat feel befitting the YMCA youth programs.
The YMCA Campaign for Youth fund raiser was successful and exceeded the projected goals.
"Everyone is tremendously impressed by the Campaign for Youth Case Statement you've developed. I think it's of award-winning quality and know it is one of our most important solicitation tools.” – YMCA of Greater NY
Customer Service Etiquette Training Program
In recognition of the 25th anniversary of the Americans with Disabilities Act (ADA25), The Mid-Atlantic ADA Center developed a dynamic 20-minute customer service film entitled At Your Service. The film (in Spanish, English, captioned and audio description) presents customer service best practices and features national disability leaders offering insights, tips and recommendations on providing exemplary customer service to individuals with disabilities.
Storytelling results: The brand positioning we developed for the At Your Service program, paired off and connected business and disability icons to convey its purpose – assisting business establishments on providing exemplary service to customers with disabilities, through training materials quick reference guides for front-line staff serving customer with disabilities, outreach campaigns and social media graphics library.
“ The Mid-Atlantic ADA Center has had a wonderful working relationship with Florville Catalyst. They successfully branded, developed marketing and promotional materials for several different products, including the Accessible Meetings, Events and Conferences Guide. Patrick Florville is very collaborative, creative, sensitive and knowledgeable about the disability community.” – The Mid-Atlantic ADA Center
New York Families for Disability Rights
Brand Development
Partnering with Brandemix, we were tasked to develop the brand positioning and design for New York Family for Disability Rights (NYFDR), a government agency, formed to create a community, giving families of people with developmental disabilities a place to connect with others across New York State.
Storytelling: Befitting NYFDR’s mission, the identity we developed captures the family unit at the core of the organization, projecting it as one that empowers, supports and educates families in making informed advocacy decisions for their loved ones. A color coded branding system identifies the various NYFDR chapters throughout the New York State
World Hope Intl.
Haiti Earthquake
Fund Raising
In the aftermath of Haiti’s devastating earthquake, we partnered with World Hope International to brand and promote the very successful fund-raising event: “Help Rebuild, Come Celebrate Haiti Cherie".
Community Access
Brand Design
A homeless advocacy program, Community Access assists needy individuals and helps provide decent housing, rehabilitation and reintegration within the community.
Storytelling results: Helping brand the organization, we developed the theme "Community Access is where the heart is", and created a communications program which projects the look and feel of a homey needlepoint embroidery.
Friends of Paradis
des Indiens
Brand Design
Contributing to Haiti’s economic development, Friends of Paradis Des Indiens promotes education, self-sufficiency and entrepreneurship by partnering with artisanal communities and promoting their arts & crafts, embroidery and woodwork.
Storytelling results: Befitting the organization, we developed an organic identity which reflects their strong partnership with the artisanal communities, and depicts the hands-on nature of their craft.
We Blossom
Foundation
Brand Design
We Blossom Foundation's mission is to uplift the lives of youths, families and communities through direct assistance, supporting basic human needs and education.
Storytelling results: Conveying their cause, the identity we developed reflects their tagline at-a-glance: “Charitable gifting to uplift youth and families.”
Forgotten Children
of Haiti
Brand Design
For over 30 years, FCH, a nonprofit organization, has been active in promoting good will, raising funds and making an overall impact in improving the lives of Haitian children, particularly in terms of health, education and welfare.
Storytelling results: In helping FCH tell its story and strengthen its cause, the brand identity we developed captures vividly the reality of children that are unseen, unattended and abandoned, through the gradual effacement of a paper doll chain.
