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nonprofits 

Turning your messages into causes, we partner with your organization, help strengthen your presence and advance your mission.

We bring our passion and expertise to nonprofits and organizations that foster education, promote social good, embrace inclusion, and programs whose cause is to strengthen and enrich the lives of differently abled individuals.

The Mid-Atlantic ADA Center, Accessible Meetings, Events and Conferences Guide

 

The Mid-Atlantic ADA Center asked us to join their team in producing the Accessible Meetings, Events and Conferences Guide. The team included subject matter experts from the professional meeting planning and accessible design fields, advocates, and those living with or loving individuals living with disabilities across a broad spectrum.

 

The Guide was originally published in 1993. The Mid-Atlantic ADA Center sponsored this updated version in recognition of the 25th anniversary of the Americans with Disabilities Act (ADA25). The online Guide provides regulatory updates along with practical guidance from a host of meeting planner professionals and subject matter experts, toward making every meeting, event and conference accessible and ensuring the full inclusion and participation of all attendees and presenters.

 

Our task was to create the Guide’s identity and extend the branding across multiple print and online applications, website, infographics, accessible floor plans, outreach campaign and social media assets. Following is an overview of the program.

The guide's identity embodies a compass, conveying its purpose at a glance: directing, guiding and informing. Consistent with the branding strategy, the website mirrors an architectural blueprint and the schematics illustrate accessibility study and planning.
An interactive U.S. population infographic identifies the different groups representing the 56.7 million Americans living with disabilities who will benefit from the best practices presented in this Guide.
 

The layout of conferences venues dramatically impacts the way attendees engage with the programs’ content and with one another. To that end, we developed diverse accessible floor plans, outlining specifications and recommendations, to successfully guide presenters and facility staff and ensure full accessibility and participation for all attendees.

 

In promoting the Accessible Meetings, Events and Conferences Guide and the Mid-Atlantic ADA Center products and services across multiple sectors, we developed an effective outreach campaign designed to create engagement with 19 key stakeholder groups, including: commerce, hospitality, corporate, education, non-profit and government entities.

 

For the social media campaign, we developed the call-to-action theme “Plan. Create. Guide.” and a family icons to promote Guide, and the Mid-Atlantic ADA Center products and services.

" ...Patrick Florville is very collaborative, creative, sensitive and knowledgeable about the disability community.”

 

The Mid-Atlantic ADA Center

YMCA Campaign for Youth

 

The YMCA Campaign for Youth fund-raising initiative needed engaging and compelling materials to highlight the youth programs and the need for corporate sponsorships. The material we developed focused on the children voicing the importance of corporate support to help sustain the youth programs. Throughout the layouts, their silhouettes playfully integrated with the text, to instill an engaging, upbeat feel befitting the YMCA youth programs.

Barnard College Centennial Theme

Having developed the theme "A century of infinite possibilities.”, we morphed an infinity sign and the number 100, to create an engaging and memorable identity for Barnard centennial anniversary.

The Mid-Atlantic ADA Center, Customer Service Etiquette Training Program

In recognition of the 25th anniversary of the Americans with Disabilities Act (ADA25), The Mid-Atlantic ADA Center developed a dynamic 20-minute customer service film entitled At Your Service. The film (in Spanish, English, captioned and audio description) presents customer service best practices and features national disability leaders offering insights, tips and recommendations on providing exemplary customer service to individuals with disabilities.

 

The Mid-Atlantic ADA Center asked us to create the film’s identity as the cornerstone of a comprehensive customer service etiquette program. The latter includes training materials to business and government entities, reference guide for front-line staff serving customer with disabilities, outreach campaigns and a series of social media graphic assets.

 

Throughout the film, individuals with disabilities unanimously expressed the importance for businesses to engage and interact with them, as they ordinarily do with other customers. Capturing that call-to-action message, we developed the theme “Engage. Connect. Interact.” pairing disability and business icons to illustrate that connectivity.

 

Under sections entitled "We are not our disabilities" and "Treat me like you want to be treated yourself,” customers with disabilities, who control more than $220 billion in discretionary spending, offer their insights, tips and recommendations to the business community: Engage, connect and interact with us like you do with your other customers!

 

As part of the Mid-Atlantic ADA Center customer service training material, we developed modules for their presentations to the business community and government programs. Customer service Quick Tips, provide a valuable reference for front-line staff serving customers with disabilities

 

In promoting the film, the customer service etiquette program and The Mid-Atlantic ADA Center, we developed a comprehensive outreach campaign designed to create engagement with 19 key stakeholder groups, across multiple sectors including: commerce, hospitality, corporate, education, non-profit and government entities.

 

Representing the theme “Engage. Connect. Interact.” social media graphics assisted the Mid-Atlantic ADA Center in launching a successful social media campaign, promoting the at your service film/program and the Mid-Atlantic ADA Center products and services.

 

Watch the 20-minute film to learn more.

" ...Patrick Florville is very collaborative, creative, sensitive and knowledgeable about the disability community.”

 

The Mid-Atlantic ADA Center

New York Families for Disability Rights

New York Families For Disability Rights was formed to give families of people with developmental disabilities a place to connect with others across New York State, helping them make informed advocacy decisions for their loved ones.

World Hope International

In the aftermath of Haiti’s devastating earthquake, we partnered with World Hope International to brand and promote the very successful fund-raising event: “Help Rebuild, Come Celebrate Haiti Cherie"

Community Access

A homeless advocacy program, Community Access assists needy individuals and helps provide decent housing, rehabilitation and reintegration within the community. Conveying that image, we developed the theme "Community Access is where the heart is", and created a communications program which projects the look and feel of a homey needlepoint embroidery.

Admirals Lacrosse

The Admirals is a Lacrosse program whose unique mission is to help urban youth gain access to Ivy League scholarships.

Friends of Paradis des Indiens

A humanitarian organization, Friends of Paradis des Indiens promotes self-sufficiency in impoverished provinces of Haiti, through entrepreneurial development, including arts and crafts, embroidery and woodwork.

Forgotten Children of Haiti

A grass root organization founded for the purpose of disseminating information, Forgotten Children Of Haiti promotes good will and raises funds toward improving the lives of Haitian children.

Florville Catalyst, Inc. 
Cortlandt Manor, New York
914 402 4840   
info@florville.com

A Minority-Owned Business Enterprise

MBE/DBE Certified by New York State

New York City and The NMSDC

Copyright 2018 Florville Catalyst, Inc.